his work is personal. It’s informed by leadership experience
Bob Poznanovich is a nationally recognized advisor, leader, and advocate in addiction treatment and behavioral health. With decades of executive experience—and as someone who has personally walked the path of recovery—Bob brings a rare combination of strategic insight, entrepreneurial thinking, and authentic credibility to his work.
Bob previously served as Chief Growth Officer at the Hazelden Betty Ford Foundation, where he led transformative efforts to expand access to care through partnerships with health systems, payers, employers, and community organizations. Today, he continues to serve Hazelden Betty Ford as a Senior Fellow and Recovery Ambassador, contributing thought leadership on the future of treatment, recovery engagement, and the role of technology and innovation in behavioral health.
Earlier in his career, Bob was co-founder and CEO of AirCare (now Humankind), a behavioral healthcare company focused on improving outcomes for individuals living with chronic conditions through digital engagement and real-time support. This entrepreneurial background informs his practical approach to innovation—centered on consumer experience, scalability, and real-world adoption.
Bob is the co-author of It’s Not Okay to Be a Cannibal: How to Stop Addiction from Eating Your Family Alive, published by Hazelden Publishing. A sought-after advisor, consultant, and speaker, he is known for his ability to blend data-driven insight with lived experience—making complex challenges understandable, actionable, and human.
From boardrooms to national conferences, Bob remains a trusted voice helping shape the future of behavioral health, recovery, and long-term engagement.
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