Thought leadership in behavioral health.
Articles, podcasts, press coverage, and speaking engagements on behavioral-health strategy, operational governance, technology, and the future of treatment.
Just published.
The New Front Door: How AI Helps BH Providers Capture the Lost 90%.
The front door of behavioral-health care — where a person in need takes the first step toward help — is where the industry fails ninety percent of potential patients. Bob explores how AI is helping providers bridge that gap.
Published writing.
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i.
Article·Behavioral Health Business
Flipping Lifetime Value on Its Head Drives Long-Term Client Relationships & Profitability.
How reframing lifetime value drives long-term client relationships and sustainable profitability in behavioral health.
Aug 2025BHB -
ii.
Article·Behavioral Health Business
“There Will Be Winners and Losers”: 4 Trends Shaping the SUD Treatment Industry.
Coverage from the BHB Addiction Treatment Forum on retail health disruption, lifetime patient value, and the forces reshaping the SUD treatment industry.
Jul 2025BHB -
iii.
Article·Behavioral Health Business
What ‘Product Strategy’ Really Means in Addiction Treatment.
Candid insights into what product strategy means for a mission-driven organization navigating innovation and legacy.
May 2025BHB -
iv.
Article·Behavioral Health Business
Telehealth Will Fuel Most of Our Future Growth.
On the telehealth transformation at Hazelden Betty Ford and why virtual care is the future of behavioral-health delivery.
Feb 2021BHB -
v.
Article·Optum
Sober Curious.
Exploring the sober-curious movement and what it means for behavioral health, wellness, and shifting cultural attitudes toward alcohol.
—Optum
Recent appearances.
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i.
Podcast·Becker's Healthcare
Bob Poznanovich on growth strategy and behavioral-health innovation.
On growth strategy, behavioral-health innovation, and building sustainable operations at scale.
ApplePodcasts -
ii.
Podcast·Spotify
Overcoming Addiction.
A candid conversation about overcoming addiction, the recovery journey, and building a life of purpose and impact.
Spotify— -
iii.
Podcast·The Recovery Executive Podcast
Achieving Long-Term Success.
Episode 44 — a conversation about sustaining success in behavioral-health leadership and operations.
Ep. 44SoundCloud -
iv.
Podcast·Empellor CRM
Harnessing Change for Growth.
From the PC era to virtual care and wearables — a conversation on product development, AI, and the future of patient experience.
EmpellorPodcast -
v.
Podcast·Hazelden Betty Ford — Let's Talk
Workplace Revolution.
On wellbeing and wellness in the workplace, recovery-ready cultures, and creating environments where asking for help is a sign of strength.
HBFPodcast
On camera.
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i.
Video·CBS News Minnesota
September Is National Recovery Month.
On National Recovery Month and the importance of awareness, access, and community support.
CBSNews MN -
ii.
Video·YouTube
Cost of Addiction in the Workplace.
Exploring the hidden costs of addiction in the workplace and strategies for employers to support recovery.
YouTube— -
iii.
Video·YouTube
The economic and human toll of substance use disorders in professional settings.
A deeper look at the economic and human toll of substance use disorders in professional settings — and what organizations can do.
YouTube— -
iv.
Video·YouTube
Behavioral Health & Recovery.
A conversation on recovery, treatment innovation, and the evolving landscape of behavioral-health care.
YouTube— -
v.
Video·The Truth About Addiction Podcast
An honest conversation about addiction and recovery.
A personal conversation about addiction, recovery, and what it takes to build a life beyond substance use.
YouTube— -
vi.
Video·YouTube
Addiction in the Workplace: Creating a Culture Where Employees Feel Safe.
How organizations can build supportive environments where employees struggling with addiction feel safe to seek help.
YouTube—
In the news.
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i.
Press release·Anonymous Health
Anonymous Health Appoints Bob Poznanovich to Spearhead Inaugural Advisory Council.
Appointed Chairman of the Advisory Council to unite industry leaders and shape the future of AI-driven behavioral-health innovation.
Oct2025 -
ii.
Advisory·Rosecrance
Rosecrance Behavioral Health welcomes Bob Poznanovich as Strategic Advisor.
Strategic advisory engagement with Rosecrance Behavioral Health.
Oct2025 -
iii.
Advisory·Carrum Health
Carrum Health advisory engagement.
Strategic advisory engagement with Carrum Health.
Oct2025 -
iv.
Partnership·Sigma Chi & Hazelden Betty Ford
Sigma Chi & Hazelden Betty Ford launch behavioral-health partnership.
Innovative partnership delivering education, recovery tools, streamlined access to services, and financial assistance.
Sep2025 -
v.
Press release·Hazelden Betty Ford
Poznanovich Named Chief Business Growth Officer at Hazelden Betty Ford.
Expanded role bridging product development, marketing, and sales to reach more people with substance-use and mental-health care.
May2023
On the stage.
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i.
Speaking·EAPA
EAPA Meeting — AI in Behavioral Health.
Speaking on the role of artificial intelligence in behavioral health and its implications for employee assistance programs.
Dec2025 -
ii.
Conference·Behavioral Health Tech 2025
Featured speaker on operational strategy, growth, and technology innovation.
Featured speaker on operational strategy, growth, and technology innovation in behavioral health.
2025BHT -
iii.
Conference·Becker's Hospital Review
Becker's Health 2025 — Strategies to Improve Payer Relations.
Strategies to improve payer relations and drive sustainable revenue in behavioral health.
2025Becker's -
iv.
Panel·BHB VALUE Conference · Orlando
From Interest to Care: How AI Is Transforming the Front Door of Behavioral Health.
Panel with Geoff Nudd (Anonymous Health), Kelly Epperson (Rosecrance), moderated by Bob Holly (BHB). Sponsored by Anonymous Health.
Mar2026 -
v.
Town hall·BHB VALUE Conference · Orlando
The Behavioral Health Payment Landscape in 2026.
Town hall with Lee Peterson (Caron Treatment Centers), Jenny Welling-Palmer (Thriveworks), Deb Nussbaum (Optum), moderated by Bob Holly (BHB).
Mar2026 -
vi.
Conference·Behavioral Health Tech 2024
Featured speaker on operational strategy, growth, and technology innovation.
Featured speaker on operational strategy, growth, and technology innovation in behavioral health.
2024BHT -
vii.
Webinar·ASHHRA
The Frontline Focus: A New Era in Complex Mental Healthcare.
ACHE-accredited webinar on complex mental healthcare for health systems, alongside leaders from Lyra Health and Mount Sinai.
Sep2024 -
viii.
Panel·Shatterproof & Health Action Alliance
Recovery-Ready Workplaces Employer Briefing.
National Recovery Month panel on the impact of substance use on workplace culture and HR strategies for recovery support.
—Shatterproof -
ix.
Presentation·CMSHRM
Recovery-Ready Workplaces.
Partnering with employers, payers, and EAPs to reduce workplace stigma, expand access, and lower healthcare costs.
CMSHRM— -
x.
Speaking·Available for booking
National conferences & community events.
Blending data-driven insights with lived recovery experience across behavioral-health, employer, and payer audiences nationwide.
OngoingAvailable
In print.
- i. The Delta System™A New Operating Lens for Behavioral Health Performance · Robert M. Poznanovich
- ii. It's Not Okay to Be a CannibalHow to Stop Addiction from Eating Your Family Alive · co-author · Hazelden Publishing
Want Bob to write or speak?
Speaking, contributed articles, and podcast appearances are scheduled directly. Send a note — he reads every inbound personally.