Behavioral health needs a different kind of advisor. We know it because we've run it.
We help treatment providers protect margin, technology companies build smarter solutions, payers navigate complexity, and employers support recovery — grounded in over two decades inside the systems we serve.
Your margin problem isn't clinical.
It's structural — a revenue-architecture problem
dressed up as a financial-pressure one.
Built inside the systems we serve.
Poznanovich.Health is a behavioral-health strategy and advisory firm founded by Bob Poznanovich — with over two decades of operating experience inside behavioral-health systems, from single-site programs to the nation's largest nonprofit treatment organization.
This is not a consultancy that studies behavioral health from the outside. Every framework, every recommendation, every strategy we deploy was built inside real operating environments — managing revenue, building teams, launching service lines, and navigating the structural tensions that define this industry.
Four zones of operating work.
Grounded in two decades of behavioral-health operating experience — from governance and margin recovery to technology strategy, recovery advocacy, and strategic advisory.
Diagnose the structural leakage silently eroding margin.
We quantify the Multiplier Effect against your numbers and build a prioritized correction roadmap. Your margin problem isn't clinical — it's structural.
Explore the framework →Build for the problems worth solving.
For technology companies: understand the BH market, identify the problems worth solving, build for the highest ROI. For providers: integrate AI into admissions and digital front-door work — through the lens of what actually moves census and margin.
See the work →Recovery doesn't end at discharge.
We work with employers, health systems, and advocacy organizations to build recovery-ready workplaces, strengthen the continuum of care, and change the conversation around addiction.
See the work →A thought partner who has operated at your level.
For C-suite leaders, payers, and PE-backed platforms. Whether you're navigating a turnaround, scaling operations, or preparing for a transaction — the pattern recognition that only comes from living inside these systems.
See the work →The Delta System™ diagnoses leakage across three axes.
A proprietary governance system that translates your budget into explicit operating commitments — measured weekly, corrected before commercial insurance erosion manufactures margin events.
Demand → admissions at the right pace.
Without starving the revenue engine or overwhelming clinical capacity.
Length of stay, clinical quality, census stability.
Governing how long patients remain in care and how consistently therapeutic quality drives census.
Care delivered → revenue recognized.
Before commercial insurance erosion manufactures margin events that look like crises.
Over two decades inside behavioral-health operations.
Every framework, every recommendation, every strategy was built in buildings, tested in real operating environments, and refined through direct engagement with the executive teams responsible for sustaining margin while delivering care.
Meet the founder →Including sixteen years in senior leadership at Hazelden Betty Ford, the nation's largest nonprofit treatment organization.
The new front door: how AI helps BH providers capture the lost 90%.
The front door of behavioral-health care — where a person in need takes the first step toward help — is where the industry fails ninety percent of potential patients.
Ready to close the Δ?
Start with a thirty-minute discovery call — or read the framework behind the approach.